North Theory Privacy Policy
Last Updated: 31.05.26
North Theory Limited ("North Theory", "we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us, book services, make payments or otherwise interact with us.
Who We Are
North Theory Limited
Email: info@norththeory.co
Website: North Theory
For the purposes of UK data protection law, North Theory Limited is the data controller of your personal information.
Information We Collect
Depending on how you interact with our website and services, we may collect:
Information You Provide
Name
Email address
Telephone number
Information submitted through contact forms
Information submitted during booking enquiries
Appointment details
Information you choose to provide in messages or correspondence
Booking Information
When you book a session through Calendly, we may collect:
Name
Email address
Telephone number
Appointment details
Responses to booking questions
Any information you voluntarily provide
Payment Information
When you make a payment, we may collect information relating to:
Name
Billing information
Transaction details
Payment history
We do not store your full payment card details.
Payments are processed securely by third-party payment providers including PayPal and other payment processors that may be integrated into our services.
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
IP address
Browser type
Device information
Operating system
Pages viewed
Internal links clicked
Time spent on pages
Referral sources
Search activity
Timestamps
How We Use Your Information
We may use your information to:
Respond to enquiries
Provide our services
Manage bookings and appointments
Process payments
Communicate with you regarding services
Improve our website and user experience
Monitor website performance and security
Comply with legal obligations
Send marketing communications where permitted
Contact Forms
When you submit information through a contact form, we collect the information you provide in order to respond to your enquiry and manage our relationship with you.
Information submitted through forms may be processed and stored by our website hosting provider, Squarespace.
Booking Services
North Theory uses Calendly as its appointment scheduling platform.
When you book an appointment through Calendly, the information you provide is processed by Calendly in accordance with their privacy policy and used for managing appointments, scheduling services and communicating with you regarding your booking.
Payments
Payments may be processed through third-party payment providers including:
These providers process personal and payment information in accordance with their own privacy policies.
North Theory does not store complete payment card information on its own systems.
Marketing Communications
If you subscribe to updates, newsletters or other communications, we may send you information relating to:
North Theory services
New offerings
Articles and insights
Events and announcements
Other content we believe may be relevant
You may unsubscribe from marketing communications at any time using the unsubscribe link contained within the email or by contacting us directly.
Cookies and Similar Technologies
This website uses cookies and similar technologies to improve website functionality, understand website usage and support analytics.
Cookies may be placed by:
Squarespace
Calendly
PayPal
Analytics providers
Other third-party services integrated into the website
Some cookies are necessary for the operation and security of the website and cannot be disabled.
Analytics and performance cookies are only used where you have provided consent through our cookie management tools where required.
You can control cookie settings through your browser preferences.
Website Analytics
We use analytics tools provided through Squarespace and other service providers to better understand website traffic and visitor behaviour.
Analytics information may include:
Device information
Browser information
Pages visited
Time spent on pages
Click behaviour
Referring websites
This information helps us improve the website and user experience.
Third-Party Services
We may use trusted third-party providers to support our business operations, including:
Email marketing providers
Analytics providers
These providers may process personal information on our behalf in accordance with their own privacy policies and applicable laws.
Data Retention
We retain personal information only for as long as reasonably necessary to:
Provide services
Manage bookings
Maintain business records
Comply with legal obligations
Resolve disputes
Enforce agreements
When information is no longer required, it will be securely deleted or anonymised.
Your Rights
Under UK data protection law, you may have the right to:
Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Request transfer of your data
Withdraw consent where processing is based on consent
To exercise these rights, please contact:
Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
Changes to This Policy
We may update this Privacy Policy from time to time.
Any updates will be posted on this page with a revised "Last Updated" date.
Contact Us
If you have any questions regarding this Privacy Policy or the way we handle your information, please contact:
North Theory Limited
Email: info@norththeory.co
A couple of additions I would strongly recommend elsewhere on the site:
A separate Terms and Conditions page for the Clarity Intensive and future services.
A short disclaimer stating North Theory provides mentoring, educational and personal development services and is not therapy, counselling, medical advice or crisis support. This is particularly important given your positioning around clarity, behaviour and life direction.